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Luxury Branding

Fresco Minimalism

Atelier Client Atelier Roma
Year of Craft 2025
My Role Art Director & Interaction Designer
Symmetry Category Luxury Branding
Disciplines: Art Direction Web Design Visual Narrative
Fresco Minimalism

The Challenge

Fresco paintings are defined by their tactile materiality—mineral pigments embedded directly into wet lime plaster. Our task was to convey this organic, heavy weight on a flat digital display.

The Concept & Philosophy

We designed a multi-layered panel interface where each card carries an organic plaster noise texture. High-contrast typography sits cleanly on top of these painterly backgrounds to preserve legibility.

Material & Memory

Fresco art is an exercise in time and chemical transformation. In the digital space, we mimic this relationship by linking scroll movements to paint absorption overlays.

Key Visual Assets

  • Mineral Accents: Lapis lazuli blue and oxide red highlights anchor the menu and button indicators.
  • Floating Cartouche: A delicate frame detail wraps interactive quotes, floating gently above the underlying content panels.

The Process

We photographed local plaster walls and developed a high-performance SVG fractal noise filter. Using scroll-linked opacity transformations, we made the background pigments appear to absorb light as the user scrolls.

The Final Result

A stunning, tactile digital identity that fuses classical Italian craftsmanship with high-fashion, editorial layout design, receiving praise across international design communities.

Architectural Plates

Case Study Plate 01
Case Study Plate 02
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Pantheon Perspective

A cinematic web installation tracking light, shadow, and circular symmetry in three-dimensional digital space.

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